A leading sales and marketing tech organization partnered with Applied AI Consulting to enhance the quality assurance of their campaign analytics application. The analytics application provides users with comprehensive insights into campaign performance. Its core functionality revolves around generating reports based on selected instructions, enabling users to gain valuable data-driven insights to optimize their campaigns.
The application is organized into several key modules, each playing a critical role in delivering a complete analytics experience.

Dashboard:
Displays campaign data visually through charts and graphs, offering an overview of campaign performance. It also provides key information on campaign assets and leads.

Campaigns:
Lists all current and past campaigns, showing important metrics like assets, leads, and total campaign value. This module helps users track and analyze the performance of individual campaigns.

Report Module:
Allows users to generate reports based on campaign data by selecting specific FAQs. These reports offer detailed insights into campaign outcomes, customized to the user’s needs.

Templates:
Provides pre-built templates that users can apply to generate reports across different campaigns, saving time and ensuring consistency in report creation.

FAQs (Frequently Asked Questions):
For each FAQ, report generation instructions are crafted using ChatGPT prompts. Based on these predefined instructions, the system generates corresponding reports. When a user selects an option from the FAQ list, the system utilizes the instruction linked to that selection to generate the report automatically.

User Management:
This module enables administrators to manage user accounts, assign roles, and define access levels, ensuring secure and efficient use of the platform.

This modular structure offers flexibility and scalability, allowing users to quickly generate customized reports and gain actionable insights from their campaign data.