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Boosting Marketing Campaigns with AI: Enhancing Deployment Pipelines for a Leading AI Powered Recommendation Engine

Enhanced release speed, automated processes, scaled performance, and improved issue resolution.

Reduction in the time required to identify and resolve issues, maintaining high system availability.
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Reduction in Manual Errors with Automated Deployment, Boosts Release Speed and Reliability
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Increase in User Load Managed by Scalable Infrastructure, Ensuring Consistent Performance
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Company Overview

A leading product in AIdriven marketing solutions, this product provides innovative tools to help marketers plan campaign content and generate marketing collateral based on campaign keywords. The company’s product, Marxeed, leverages Generative AI to deliver personalized recommendations and automate content creation, significantly enhancing marketing efficiency and effectiveness.

Issue

Ensuring the deployment of new features without disrupting ongoing operations.

Improving the maturity of deployment pipelines to support frequent and reliable releases.

Maintaining high performance and scalability to handle increasing user demand.

Automating the testing and deployment processes to reduce manual intervention and errors.

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Solution

Implemented advanced CI/CD pipelines using Jenkins and AWS CodePipeline for automated build, test, and deployment processes, with automated testing frameworks like Selenium and JUnit to ensure high-quality releases.

Utilized AWS Elastic Beanstalk for scalable application deployment and management, complemented by comprehensive monitoring and logging with AWS CloudWatch and the ELK Stack for real-time visibility and issue resolution.

Conducted regular training sessions for development and operations teams to streamline the deployment process and enforce best practices.

Marxeed

Impact

Increased Release Frequency

Boosted feature release rate by 46%, enabling faster delivery of new capabilities.

Enhanced Deployment Efficiency

Achieved 60% reduction in manual errors and deployment times through high automation.

Improved System Performance

Handled 35% more user load seamlessly and reduced issue resolution time by 40% with enhanced monitoring and logging.

Customer Testimonials

Partnering with Applied AI Consulting was a game-changer for us. Their expertise in automating our deployment pipelines and improving scalability has drastically reduced our time-to-market. The seamless integration of advanced CI/CD processes has not only enhanced our operational efficiency but also ensured that our platform can effortlessly handle increased user demand.
Marxeed
Sanju, Product Owner

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