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Facilitating DevOps with Application Modernization & Architecture Reboot for a Leading Content Marketing Platform

Boosting Deployment Efficiency, Scalability, and Cost Savings While Enhancing Security

Reduction in time required to release new features and updates
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Reduction in operational costs by optimized resource utilization and rightsizing
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Containerization and auto-scaling capabilities allowed the platform to handle increased traffic seamlessly, greatly improving peak load management
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Company Overview

A leading company in the content marketing domain, this organization helps brands and their customers connect through high quality, relevant content. The platform enables companies to produce and disseminate their own content, improving customer acquisition, building brand loyalty, and sustaining interest in their offerings. The company also owns a marketing analytics software that helps marketers compute ROI and improve outcomes across integrated digital and social channels.

Issue

Need for migration and modernization to handle peak load efficiently

Challenges in deployment, maintenance and support existing applications

Need a revamp existing infrastructure to  enable automation and DevOps, supporting continuous upgrades

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Solution

Containerization and Orchestration: Containerized applications with Docker and deployed them in Kubernetes (K8s) for enhanced management, scalability, and resilience.

Automated Deployment and Testing: Used GitHub Actions for CI/CD automation, AWS CloudFormation for Infrastructure as Code, and Selenium and OWASP for automated and security testing.

Monitoring, Alerts and Cost Optimization: Implemented CloudWatch for monitoring and alerts, integrated GitHub and Slack for CI/CD notifications, and utilized AWS Lambda for efficient resource management and cost savings.

app-modernisation-for-content-marketing-platform

Impact

Scalability and Performance

Containerization and auto-scaling enabled seamless handling of increased traffic, significantly improving peak load management.

Deployment Efficiency

Automated CI/CD pipelines reduced deployment time from several hours to minutes, streamlining release cycles and minimizing downtime.

 

Cost Optimization

Enhanced scalability, reliability, and security of applications, achieving significant cost savings through resource optimization.

 

Customer Testimonials

Applied AI Consulting transformed our platform with modernized IT infrastructure and DevOps practices. Their expertise improved our deployment speed, scalability, and security, significantly reducing costs and boosting our ability to connect with customers. They've been an invaluable partner in our digital transformation.
Marxeed
Head of Marketing

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