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Optimizing Data Flow and Ensuring Robust Security for Effective Campaign Execution
DemandScience is a data-driven marketing technology company focused on lead generation and campaign management. The company faced the challenge of integrating and processing large volumes of data exported from a third-party system, with the need for efficient handling, security, and real-time error notifications.
Multiple files with up to 20 columns required proper conversion and ingestion.
Large XLSX files needed conversion to CSV for further processing.
A fully automated pipeline was necessary to handle file ingestion, processing, and error notifications in real-time.
Data security and lifecycle management were essential for compliance and storage cost optimization.
In today’s digital landscape, customer support is critical for brand loyalty. Integrating Generative AI (GenAI)
Transforming QA Efficiency: Achieving 80% Regression Time Reduction through Automation Streamlining Quality Assurance with Automated
S3 Bucket Setup: Created secure storage with lifecycle management to handle data from third-party systems. This reduced manual intervention and optimized costs.
Lambda Automation: Automated file conversion and transfer, ensuring smooth processing of large datasets with real-time error logging.
Snowflake Integration: Ingested and processed data with automated tasks for duplication management, ensuring accurate campaign and lead tracking.
Error Handling & Notifications: Real-time email alerts for file ingestion failures and task errors, ensuring quick resolution.
PowerBI Dashboards: Enabled detailed, real-time reporting and insights through structured data in Snowflake.
Automated workflows process large data files without delays. Enhanced Security: Strong encryption and access controls ensure data protection.
Optimized storage with lifecycle policies reduced long-term costs. Improved. Data Quality: Upsert scripts and hash functions minimized data duplication, ensuring consistency.
Scalable solution that grows with increasing data volumes. Advanced Reporting: PowerBI dashboards offered real-time, actionable insights.
Automation and optimized storage reduced operational expenses.
PowerBI integration enabled real-time, data-driven decisions.
Real-time notifications reduced downtime, ensuring continuity.
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