How is Lead Nurturing Email marketing changing ordinary Email Marketing?
The timely, efficient & targeted approach to connect with your contacts can get you most out of your investment. Here are some statistics that show how lead nurturing makes email marketing more efficient:
- According to the Harvard Business Review, the average response time of the leads that responded within was 42 hours.
- The lead response study found that 37% of companies responded to their leads within an hour
- Lead Nurturing follow-up emails can increase the engagement rate from 23% to 70%. (7targets AI Sales Assistant)
- Lead nurturing email marketing can convert unresponsive leads into responsive qualified prospects.