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7Targets-marxeed

7Targets Marxeed

7Targets is a SaaS B2B company in the Sales and Marketing domain focused on lead nurturing. It has a flagship product ‘Marxeed’ which has the capability to generate content recommendation for marketing campaigns.

Customer challenge

Being an Marketing campaign content generation, 7Targets wanted to make sure that a scalable and working solution is created to generate content for various locations. The user input keyword and location are used to generate the optimum content for the desired marketing campaign. Specific project-level challenges were:

How the solution was deployed to meet the challenge

Applied AI Consulting worked on a solution

This has helped solve the problem of generating hand curated content for marketing campaigns for any keyword and almost any location. The state machine was used to generate different content data in parallel and email the report in very less time. Customer can request for different individual curated reports as well as complete report for the campaign.

Third-party applications or solutions used

AWS services used as part of the solution

AWS Step Functions, AWS Lambda, AWS DynamoDB, AWS S3, AWS Secrets Manager, AWS SES, AWS SNS, AWS SQS, AWS API Gateway, AWS Cloudwatch,, AWS Cognito, AWS WAF, AWS CloudFormation, AWS Cloudfront, AWS Route53

Go Live Date

May 2020

Outcome(s)/results

Architecture diagrams of the specific customer deployment

Pipeline for deployment

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