Application Modernization

Streamlining Large Volumes of Data for Campaign Management with Security

Discover how large volumes of data were streamlined for efficient and secure campaign management, optimizing performance while maintaining top-tier data security practices.

Discuss a similar use case View all case studies
Streamlining Large Volumes of Data for Campaign Management with Security
60% Reduction in time required to launch new services and updates
25% Decrease in operational costs, enabling the company to invest in innovation and growth
40% ensured high security and reduced the risk of security incidents

Streamlining Large Volumes of Data for Campaign Management with Security

Optimizing Data Flow and Ensuring Robust Security for Effective Campaign Execution

Company Overview

DemandScience is a data-driven marketing technology company focused on lead generation and campaign management. The company faced the challenge of integrating and processing large volumes of data exported from a third-party system, with the need for efficient handling, security, and real-time error notifications.

Issue

Multiple files with up to 20 columns required proper conversion and ingestion.

Large XLSX files needed conversion to CSV for further processing.

A fully automated pipeline was necessary to handle file ingestion, processing, and error notifications in real-time.

Data security and lifecycle management were essential for compliance and storage cost optimization.

Let’s discuss your use cases

Contact Sales

Similar Use Cases

What Is an AI Maturity Model?

A maturity model is a framework used to assess how well your organization uses a

AAIC + Nisum Partner to Accelerate Enterprise Cloud Transformation with Agentic AI and AWS Innovation

Applied AI Consulting is proud to announce a strategic partnership with Nisum, aimed at delivering

Actions Taken

S3 Bucket Setup: Created secure storage with lifecycle management to handle data from third-party systems. This reduced manual intervention and optimized costs.

Lambda Automation: Automated file conversion and transfer, ensuring smooth processing of large datasets with real-time error logging.

Snowflake Integration: Ingested and processed data with automated tasks for duplication management, ensuring accurate campaign and lead tracking.

Error Handling & Notifications: Real-time email alerts for file ingestion failures and task errors, ensuring quick resolution.

PowerBI Dashboards: Enabled detailed, real-time reporting and insights through structured data in Snowflake.

Solution

Efficient Data Processing

Automated workflows process large data files without delays. Enhanced Security: Strong encryption and access controls ensure data protection.

Cost Savings

Optimized storage with lifecycle policies reduced long-term costs. Improved. Data Quality: Upsert scripts and hash functions minimized data duplication, ensuring consistency.

Scalability

Scalable solution that grows with increasing data volumes. Advanced Reporting: PowerBI dashboards offered real-time, actionable insights.

Streamlining Data Integration and Processing

Impact

Cost Reduction:

Automation and optimized storage reduced operational expenses.

Advanced Analytics:

PowerBI integration enabled real-time, data-driven decisions.

Proactive Error Management:

Real-time notifications reduced downtime, ensuring continuity.

Customer Testimonials

AAIC's solution has revolutionized our data processing capabilities. The automation, combined with robust error handling and real-time notifications, ensures that our data is always accurate and available when we need it. The integration with PowerBI has empowered us with unparalleled insights into our campaigns and leads, driving better business decisions.

DemandScience
Talk to expert