Target accounts are companies that you want to turn into loyal customers. Marketers invests in resources while executing account-based marketing (ABM). They try to target the accounts that have the highest revenue potential for the business and try to build a long-term relationship with the potential as well as the existing customers.
You need ABM mainly to -
MarXeed – Real-time discovery of Accounts interested in your offering or campaign keyword
Data is the secret sauce to a successful ABM. If the data you have access to is unreliable and inaccurate, you will lack the insights needed to make your ABM strategy a success. Therefore, access to high-quality reliable data is crucial to create a holistic ABM strategy. MarXeed provides you data to achieve the goals by providing relevant and accurate data to target your accounts.
ABM is a powerful combination of people, process and technology that, deployed intelligently, will out-perform every other demand generation initiative in your company.
With the help of MarXeed, get the list of recommended accounts to target. Filter them through your ICP (Ideal Customer Profile) parameters and characteristics. And then follow the 6-Step process above to get the attention of the right audience and convert them into your customers.