Top 10 ways AI strategies can help E-Mail marketing

Top 10 ways AI strategies can help
E-Mail marketing 

Today’s world is all about making everything easy and simplified. And this is the main aim of technological inventions. AI-powered marketing enables one to send fresh and engaging content to every individual customer, every single time and every possible scale. In today’s environment, the personal touch matters, and so does the speed and scalability of these personalization. It can be tough at times, especially when getting it right is the only thing that counts. AI is there to help us with just that. Artificial Intelligence platforms don’t just lighten your workload; they help you delve deeper into wells of your customer data to build better relationships faster. Isn’t that something to be excited about?

Artificial intelligence has greatly expanded what we can achieve through email marketing, driving conversions and enabling enhanced personalization. Let us understand the extent to which AI has revolutionized e-mail marketing.

Has this ever happened to you?
You buy a new dress from online shopping stores. Within a few hours of buying, you see ads being displayed on websites you visit, that showcases matching stud earrings and heels to go with it.
Wouldn’t you be tempted to buy those too?

That’s exactly how Artificial Intelligence (AI) works. It helps to send more relevant information that the subscriber would love to receive and ultimately drive more conversions.
Let’s see the top 10 ways AI helps e-mail based marketing –

  • Know your target audience

    Whenever you are planning your email marketing strategy, take a careful look at the customers in the subscriber list. Its more than 1 name and everybody in that list would want to receive the information that is relevant to them. AI powered email marketing makes it possible for you to categorize the content and overlook the level of personalization each customer might prefer so it doesn’t feel like intrusion. By studying the customer’s preferences, AI helps you to give your customers the best possible experience.
  • Maintain transparency

    Privacy concerns are constantly on the rise today. As such, always inform your subscribers about how you will use their information once they sign up for your emails. AI enables you in building trust with your customers and maintaining a transparent relationship with them.
  • Maintain an authentic approach

    Transparency goes hand-in-hand with authenticity. When a subscriber opts in to receive your emails, confirm their email address by sending a verification email. Ask for the necessary personal information only and let them know that their information is safe and no 3rd party will be allowed to access their information without their permission. This ensures active engagement with your customers.
  • Segment in the right way

    One must consider certain variables to correctly segment their subscriber list and make personalized emails if they want to enhance their customer engagement using relevant offers. For example, the person’s gender, age, past purchases, search history, geographical location & so on. Your subscribers might ignore your emails if you keep sending irrelevant ones. Artificial Intelligence comes into picture to extract the right data and make better emails.
  • The best time to send the emails

    One must consider certain variables to correctly segment their subscriber list and make personalized emails if they want to enhance their customer engagement using relevant offers. For example, the person’s gender, age, past purchases, search history, geographical location & so on. Your subscribers might ignore your emails if you keep sending irrelevant ones. Artificial Intelligence comes into picture to extract the right data and make better emails.
  • The right email frequency

    Majority of the subscribers will unsubscribe from anything because of too many emails. As an able marketer, you need to let the subscribers decide when they wish to receive your emails. Hence, when a customer subscribes to your brand, navigate them to the right page or form and allow them to choose the emails they would want to receive and their frequency. This will make things easy for the marketers as AI will start learning about the customer from then on. 
  • Intriguing subject lines and content

    There are AI-powered platforms and tools that can help you draft interesting subject lines and contents based on the subscriber’s activities. Make the optimum utilization to get the most out of your email marketing strategy and capture the attention you wanted from your customer.
  • The appropriate personalization

    Too much of personalization and segmentation might be detrimental to your marketing strategy. Start small with simple personalization campaigns and then go for hyper-personalized emails. Before you embark on using artificial intelligence as a full-fledged strategy, you must set the right tone for the different subscribers on your list.
  • The subscriber’s feedback

    Feedback is very important in any marketing campaign. It tells you the opinions your customers hold about your marketing strategies and whether they are satisfied with it. Based on these, an able marketer can incorporate any edits or additions to the existing plans.Your emails must resonate with the subscribers, they must find it appealing enough to wish to continue receiving it. AI will assist in securing these results for you and help you in designing further solutions.
  • Tests and trials

    Conduct tests and trials to know whether your strategy is working or not. If you are not getting optimum open rates and click-through rates, there could be something wrong with the way you are employing artificial intelligence.

Artificial Intelligence (AI) is helping marketers to a large extent by serving personalized content at scale, reducing campaign production times, enabling them to boost revenues and increasing meaningful engagements with the customers. To come up with a thorough list of benefits that AI brings to the table might be a difficult task for now since the list is ever increasing. With AI-powered email marketing you can improve the effectiveness of your email campaigns while reducing the time you spend on them. This means that upgrading your strategy to incorporate AI is sure to be a worthwhile investment for many years to come.

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